Conducting a Thorough Market Assessment (English)


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A recorded Entrepreneur's Forum on February 3, 2011 sponsored by Calit2's TechPortal and OCTANe@UCI.

Brant Cooper has 20 years of experience in the high tech industry. He has participated in several startup ventures in a variety of roles, including IT, marketing and business development. He recently co-authored a book, The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, and he blogs at Market by the Numbers.

Patrick Vlaskovits is an entrepreneur and author who founded two startup companies. He has bachelor and master's degrees from UC Santa Barbara, has lived and worked in Budapest, Hungary for a time, and has spearheaded multiple technology initiatives. He is the co-author of The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany and is a co-organizer of the Los Angeles Lean Startup Circle.