Public Health Seminar. Communicating Public Health Messages in the Age of Choice (English)
Speaker: Suellen Hopfer, Ph.D.
Abstract: Advancing health message design, whether communicating vaccine messages, genomic information, or the health relevance of climate change effectively, requires developing and applying theoretical principles of health communication. Narrative theory is one such principle that guides the design of culture-centric health messages to engage and hold the attention of specific audiences. This talk focuses on a narrative communication model for health decision-making that was developed and tested through a series of studies on HPV vaccination. The intervention developed from this theoretical framework resulted in the near doubling of HPV vaccination among young adult women. Mediation analyses were conducted to provide insight into mechanisms that explain how and when narrative health messages may prove to be advantageous in reaching resistant or low awareness audiences.
Recorded on March 19, 2015
- Various Authors
Public Health Seminar. Communicating Public Health Messages in the Age of Choice by Authors, Various is licensed under a Creative Commons Attribution-ShareAlike 3.0 United States License.