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OCTANe@UCI
The Paul Merage School of Business
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E-Marketing (English)
5 Cs to Success
(General Documents)
A brief history of marketing and the Internet
(General Documents)
Branding
(General Documents)
Convergence
(General Documents)
Course Introduction
(General Documents)
Customer Acquisition Costs
(General Documents)
Integrating Traditional Promotional Tools
(General Documents)
Introduction
(General Documents)
Introduction
(General Documents)
Introduction
(General Documents)
Introduction
(General Documents)
Knowing your customer on the Internet
(General Documents)
Naming domains
(General Documents)
Navigation and User Interface
(General Documents)
Organizational Issues and Planning
(General Documents)
Planning
(General Documents)
Pricing
(General Documents)
Promotional Media Sources
(General Documents)
Purposes of the Internet
(General Documents)
Summary
(General Documents)
Summary
(General Documents)
Summary
(General Documents)
Summary
(General Documents)
The Internet as a Marketing Tool
(General Documents)
The RIGHT Strategy
(General Documents)
Trends
(General Documents)
Web Users
(General Documents)
Entrepreneurs Forum
Conducting a Thorough Market Assessment
(Video/Audio Lectures)
Entrepreneurs Forum with Professor Gregory Weiss
(Video/Audio Lectures)
Relationship Building and Business Networking
(Video/Audio Lectures)
The Elevator Pitch
(Video/Audio Lectures)
Fundamentals of Clinical Trials
Fundamentals of Business Analysis
(General Documents)
Inside UCI Lecture Series
Tobacco Research That Informs Public Policy
(Video/Audio Lectures)
OCTANE's Building Block Series
Creating Relevant Brands
(Video/Audio Lectures)
Testing Your Business Concept
(Video/Audio Lectures)
Stepping Forward: Calit2's eHealth Collaboratory
Stepping Forward: Calit2's eHealth Collaboratory
(Video/Audio Lectures)
The Paul Merage School of Business
The Coming China Wars: Where They will be Fought, How They can be Won
(Video/Audio Lectures)
UCI Events Council Presentation
Engaging Event Participation Through Social Media
(Video/Audio Lectures)